The MFLEURS gem is the “My Eternal Rose”. Proud to be the FIRST to introduce the value of this preserved rose and its meaning to North Carolina… deserving OUR perfect name for it as -My ‘Eternal’ Rose- as it will always hold an eternal place in our company. An ancient process modernized in today’s floral industry. Each rose has been preserved through a special process which allows a rose to maintain its beauty and rose structure for 1 year or more. No more water needed. No more maintenance. Your roses are frozen in time for you to love for a long time. The “eternal rose” name growing in popularity.